Moving beyond the traditional exhibition format, CIFF continues to expand its influence through MEET2MATCH, a factory-focused matchmaking initiative designed to generate long-term value for exhibitors and global buyers alike.

Between September and November, three offline Meet2Match sessions were successfully conducted, connecting more than 20 carefully selected exhibitors with over 60 international buyers from Europe, South America, the Middle East, and Southeast Asia. Rather than one-off meetings, the program emphasized precise demand matching, in-depth communication, and sustainable partnership building.

The results were tangible. Russian buyers established stable cooperation with décor paper suppliers, while buyers from the Dominican Republic placed intention orders totaling multiple containers across residential and outdoor furniture categories. Thai design studios initiated sample orders with plans to scale cooperation, and buyers from Saudi Arabia expanded their product portfolios while confirming on-site visits to CIFF’s March exhibition.

Beyond individual transactions, Meet2Match enabled participating factories to establish direct relationships with leading buyers from Russia, Malaysia, Indonesia, and other markets. These connections were built on transparent communication, hands-on evaluation of manufacturing capabilities, and confidence in product quality — laying the groundwork for long-term collaboration.

Meet2Match reflects CIFF’s broader philosophy: the exhibition is not an endpoint, but the beginning of a continuous service cycle. Through its InterBiz Club platform and 3M service framework — Matching, Media, and Manager — CIFF delivers year-round trade support, global promotion, and end-to-end business services, reinforcing its role as a 365-day global trade ecosystem.