International buyer engagement reached a new level of depth at the 57th China Guangzhou International Furniture Fair, as global sourcing moved directly onto factory floors through CIFF’s MEET2MATCH precision matchmaking program.

Buyer delegations from 15 countries across the Middle East, Southeast Asia, and the Caribbean visited exhibitor headquarters, showrooms, and production facilities with clearly defined purchasing needs. These buyers represented a diverse mix of importers, contractors, and design professionals, sourcing products including sofas, dining and living furniture, office seating, and outdoor collections.

Through precise pre-event matching, CIFF ensured that buyers were paired with exhibitors whose manufacturing strengths aligned with their requirements. Group showroom tours, full production-line visits, and face-to-face negotiations enabled buyers to evaluate quality, efficiency, and innovation firsthand — significantly accelerating decision-making.

Feedback from participating buyers was overwhelmingly positive, with many describing CIFF as the most impressive furniture fair they had attended. Buyers highlighted the depth of product offerings, the efficiency of the matchmaking process, and the professionalism of participating manufacturers, noting that the experience strengthened both supply-chain confidence and market competitiveness.

By bringing buyers directly into manufacturing environments, CIFF transformed traditional sourcing into an immersive, results-driven process. This approach further reinforces CIFF’s role not only as an exhibition platform, but as a global trade infrastructure that converts connection into concrete outcomes — supporting sustained growth across the international furniture industry.