Taking "FRAME" as the theme to reinterpret space, structure, form, and material, the design of the new editorial branch of Frame magazine in China presents an innovative and inspiring working environment and communication platform to employees and visitors.

Based in the Netherlands, Frame is a well-known media devoted to promoting cutting-edge interior design, covering the design of products, home decor, material, and fashion. Frame magazine collaborated with Sunshine PR to establish an editorial office in China and commissioned Archstudio to conduct the interior design of the new 327 m2 office, located in the Loft space of Upperhills, in the core area of Futian CBD in Shenzhen, which is both a workplace and a platform to exhibit cooperate culture.

The design team restructured the internal space layout and adjusted the floor height according to the functional arrangement of working and public activity space for 40 persons: the 1st floor is a public area with a large multifunctional space that holds regular media events, the 2nd floor consists of two open office areas, the 3rd floor accommodates several office rooms and a meeting room. 

The bookshelves used to keep the magazines and materials of the editorial team and the stairs surrounding the atrium become the visual focus towards a wall with a full-height LED screen installation displaying the virtual video FRAMING by UFO Media Lab. Fixed furniture such as desks and bookshelves are customized integration of reinforcing steel bar mesh with steel plates and are well integrated with furniture from top brands like Hermann Miller, PIG Design, Super Metal, Shibazhi, etc.

Photo: Free Will