The 49th edition of CIFF Guangzhou 2022 is the first large-scale furniture fair taking place this year in China. It will be at Guangzhou Pazhou Canton Fair Complex from 17th to 20th July and from 26th to 29th July, meeting market needs and offering sector
players new, concrete business opportunities supported by the entire furniture industry and its new positioning: ‘Design Trend, Global Trade, Full Supply Chain, All in CIFF’.

The 49th CIFF Guangzhou 2022 kicks off with six new strengths: 1.
New Theme: ‘Build a Better Home Together, Serve the New Pattern’
The Chinese economy’s transition from a period of rapid growth to a development phase focusing on quality of life is strongly contributing to the establishment of both a high standard of living and a new Chinese domestic market model.
The vitality and strategic importance of CIFF—the world’s only furniture fair representing the entire supply chain, bringing together top companies capable of reaching design and commercial channels alike and meeting domestic and export market needs—offer a concrete response to the theme Build a Better Home Together, Serve the New Pattern, further strengthening synergy with the industry and promoting the ‘exhibition platform chain’ offering that systematises all its exhibitions: CIFF Guangzhou in March, CIFF Shanghai in September, CBD Shanghai in March, CBD Guangzhou and CBD Shenzhen in July.

CIFF-Home Furniture, from 17th to 20th July, will present high-end products and cutting-edge design solutions for the whole living space as well as outdoor leisure spaces that will be a source of inspiration for retailers and designers. Countless thematic events will be held: design exhibitions, seminars, and conferences will enrich the fair with content of high cultural value, providing interesting insights, moments of encounter, and useful ideas for inspiration and reflection.
CIFF-Office Show, running from 26th to 29th July, will focus on upgrading workspaces and the design of commercial spaces. The Design Trend Pavilion will bring together brands specialising in original design, while the Office Theme Pavilion, created by CIFF and Mr Xu Zhaoming, will present new trends in office design under the theme ‘Reconstruct Offices with Designs’. At the same time, the 2030+ International Future Office exhibition, organised in collaboration with the China National Furniture Association, will take you on a brilliant journey of discovery of future office furniture under the theme ‘Hyper Dimensions’.
The ‘whole exhibition design’ concept also covers materials, functions, and technologies. CIFM, from 26th to 29th July, will highlight originality in design starting with downstream supply chain companies presenting innovative technical solutions and finishes.

3.
Better Opportunities: Dual Circulation
The immensity of the Chinese market represents a unique competitive advantage in the world: Expanding domestic demand has in fact become the strategic basis of China’s economic development. The 49th CIFF Guangzhou provides a platform specifically structured to allow Chinese manufacturers and distributors to take full advantage of the development opportunities offered by domestic circulation.
Throughout both phases—the first between 17th and 20th July and the second between 26th and 29th July—a huge number of the sector’s leading Chinese brands will present their new collections with a particular focus on the domestic market. CIFF has carefully selected domestic sales channels directed towards designers, buyers, and distributors, important players in the real estate, hospitality, and cultural sectors, to create a perfect match with exhibitors. In particular, the projects CIFF Designers’ Circle and CIFF Distributor's Circle will focus on interior desig