Marking the 30th anniversary of the China International Furniture Fair (1998–2027), the key visual takes its structure from the hexagonal outline of the CIFF logo—a form rooted in the precision of nature and technology, and a classic language of modern industrial design.

The CIFF letters and “30th” are brought together as two distinct yet unified focal points, forming a commemorative identity for the occasion. Mirrored metal reflects the evolution of China’s home furnishings industry over three decades: from manufacturing to intelligent production, and from tradition to technology—a story of industrial progress and a portrait of its time. Its generous, rounded form speaks to harmony shaped by time; three decades of refinement distilled into an assured, composed aesthetic.

Precise geometry meets gentle curves, expressing the dialogue between technology and humanity. Set against a pure white ground, the composition is clean and restrained, balancing technological sophistication with minimalist clarity and allowing the spirit of the brand and the significance of the anniversary to resonate.