DHF: Italian Design Meets Chinese
Manufacturing Magic
When the 2024 Paris Olympics organizing
committee needed to furnish their venues, they selected DHF after a demanding
evaluation process. This Chinese furniture manufacturer is now providing over
4,200 chairs and 400 tables for the world’s premier sporting event – an
impressive achievement for a company that launched its international operations
just over a decade ago in 2011.
Since day one, DHF recognized that their combination
of Italian design brilliance and Chinese manufacturing efficiency could win big
internationally. Fast forward to today, and they’re selling 70% of their
products overseas – from beachside restaurants in Australia to swanky boutiques
in Europe. Their impressive client portfolio includes major retailers like Amazon,
Target, XXXLutz, and ZARA HOME, demonstrating their ability to create furniture
with global appeal.
DHF adheres to the principle of “innovative
design, experience life, create value” and pay attention to every detail of life.
SOURCE: DHF
DHF’s market differentiation stems
primarily from their distinctive design philosophy. Their Italian design teams
infuse European sophistication and creativity into every product. Their
flagship offering – the Pongo chair – exemplifies this approach. Far from being
merely another plastic seating option, this refined monoblock design has
achieved remarkable commercial success, with over 500,000 units sold across
American and Australian markets alone.
Comfortable, ergonomically designed, 100%
pure new PP raw material + anti-UV + glass fiber. SOURCE: DHF
DHF’s flagship products. SOURCE: DHF
Their newest innovation, the Robyn PP
chair, illustrates their commitment to continuous product development.
Available in both armless and armrest configurations, it’s specifically
engineered for outdoor settings where aesthetic appeal must coexist with
weather durability. Throughout their product showroom, each piece demonstrates
a careful balance between visual appeal and functional comfort – recognizing
that even the most attractive furniture fails if it doesn’t provide a
satisfying user experience. As one American client noted, the “excellent
comfort and quality” creates lasting customer loyalty.
Each piece is carefully designed by
professional team, taking into account the latest trends in the global
furniture market and the diverse needs of the customers. SOURCE: DHF
Operating from a 50,000-square-meter
production facility staffed by 300 skilled professionals, DHF transforms
Italian designs into finished products. With over 15 years of industry
experience, they’ve developed an effective manufacturing strategy that
integrates imported components with locally-produced elements to maintain
technological advantages without excessive cost increases.
Testing lab. SOURCE: DHF
DHF’s products are highly adaptable across different
scenarios. SOURCE: DHF
Their problem-solving capabilities extend
beyond production. When a European e-commerce partner faced challenges with
shipping costs-a common issue for furniture distributors – DHF’s R&D team
developed an innovative solution by redesigning the chair for easy disassembly
and reassembly. This modification resulted in more compact packaging, reduced
shipping expenses, and enhanced customer satisfaction.
Despite recent global supply chain
disruptions, DHF has maintained operational stability through regular equipment
updates, optimized production planning, and careful inventory and waste
management. While these operational details may lack glamour, they’re essential
for delivering competitive pricing without compromising product quality.
In the production process, DHF focuses on
energy-saving, waste reduction, and the efficient use of resources. SOURCE: DHF
DHF is challenging the perception that
eco-friendly furniture must be prohibitively expensive. They’re implementing
innovative materials including ocean-bound plastic, wood-plastic composite, and
even coffee grounds composite materials. They also utilize FSC-certified wood,
ensuring their timber components originate from responsibly managed forest
resources.
This commitment to sustainability delivers
business advantages beyond positive public relations, helping them satisfy
stringent environmental regulations across international markets. As they
expand from Southeast Asia to South America along the Belt and Road initiative,
they're introducing their distinctive combination of style, quality, and sustainability
to emerging markets.
DHF’s Showroom. SOURCE: DHF
DHF will present the latest innovations at
CIFF Guangzhou 2025. SOURCE: DHF
For international buyers attending this
year’s CIFF Guangzhou, DHF offers a straightforward invitation: experience
furniture designed to Olympic standards. Whether sourcing high-volume orders
for hospitality projects or custom pieces for retail environments, DHF
demonstrates how Italian design principles and Chinese manufacturing expertise
can create exceptional products. After all, furniture that satisfies the
requirements of Olympic athletes likely meets the expectations of even the most
discerning consumers.
Save the date: Mark your calendars
for the 55th China International Furniture Fair (Guangzhou), to be held in
Guangzhou Pazhou.
From March 18 to 21, 2025, the first phase
will feature Home Furniture, presenting all areas of home furnishings. The
second phase, from March 28 to 31, will spotlight the Office and Commercial
Space, the world's largest exhibition dedicated to office furniture and
commercial design.
Pre-register your E-entry code for
free now on our website!