PIY is a Chinese furniture brand founded in 2014 by a cross-border artist Wenjiao Shen who led a group of extraordinary designers. It has won 11 German Red Dot Awards which is called Oscar award for design in the past six consecutive years. The establishment of PIY is a challenge to the unchanging DIY furniture industry. PIY believes that active participation is more important than passive reception. Therefore, at the beginning of the establishment of PIY, it decided the direction of designing furniture with “toy” thinking. In the past six years, it has continuously looking for inspiration from traditional Chinese craftsmanship, and combined the wisdom of Chinese mortise and tenon with Western screws, created the world’s first “threaded tenon” furniture system. It makes assembly fun, builds new relationships between furniture and people, and redefines flat-pack furniture.